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Dior, Christian , 1905–57, French fashion designer.

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Dior, Christian, 1905–57, French fashion designer. He established his main house of couture in Paris (1946) and by 1958 had salons in 15 countries employing more than 2,000 people. Known particularly for the “New Look” of 1947 (narrow shoulders, constricted waist, emphasized bust, and long, wide skirt), his designs were nonfunctional but enormously popular in the postwar era. He created the short, waistless sack dress (early 1950s) and introduced the A-line dress (1956). His designs represented consistent classic elegance, stressing the feminine look. The Dior tradition of beautiful fabrics led to the creation of international merchandising labels for gloves, furs, and jewelry. Since the death of Dior, the firm continued under Yves St. Laurent, Marc Bohan, and Gianfranco Ferre.

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French couturier, Christian Dior founded his own Paris fashion house in 1945. He became famous for his 'New Look' which hit Paris in 1947.

Dior was born in was born on 21 January 1905 in Normandy, France and died on 24 October 1957 in Italy.

I am very grateful to be the excellent book, Paris After the Liberation, for the insight it has provided me on Dior and the 'New Look'.

The importance of Dior in the fashion world cannot be overstated. In 1947, with his 'New Look' he transformed the fashion world.

Bettina Ballard described Dior as a "pink-cheeked man with an air of a baby plumpness still about him, and an almost desperate shyness".

Dior had worked for Lucien Lelong’s fashion house as a designer and there was an air of anticipation about what his new fashion house might produce.

He was an immediate success and Carmel Snow of Harper's Bazaar said that Dior's dresses have such a new look, and so the phrase was born.

Dior's clothes did not go down well with everybody in that post-war era. Many people were outraged by their extravagance. Nevethless the New look represented 75% of France's fashion industry's exports.

Upon Dior's death, Yves Saint Laurent, Dior’s assistant of four years, took over as head designer.

The following quote is from 'Dior by Dior':

"The maintenance of the tradition of fashion is in the nature of an act of faith. In a century which attempts to tear the heart out of every mystery, fashion guards its secret well, aand is the best possible proof that there is still magic abroad."

 
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